With over two decades of experience in luxury real estate sales, marketing, and leadership, Alex brings a deep passion for growth, coaching, and agent development to her role as Manager of Coldwell Banker Vanguard’s Ponte Vedra – Beaches office location.
Prior to joining Coldwell Banker, Alex spent the majority of her career with Sotheby’s International Realty, where she earned a reputation as a top producer and an intuitive sales strategist with a heart for mentorship. During her tenure, she led a high-performing team in the competitive Chicago market, seamlessly blending luxury market expertise with a consultative, people-first leadership style. Her track record includes multi-million-dollar sales portfolios, dynamic recruiting efforts, and spearheading agent retention initiatives all grounded in her commitment to relationship-driven growth. As a proud member of the Anywhere Real Estate Inc. network throughout her career, Alex sees her transition to Coldwell Banker as a natural evolution continuing to champion excellence within the same global family of real estate brands.
Alex is focused on cultivating a collaborative, high-energy environment where agents feel empowered to build their best business. Whether she’s coaching new talent or helping seasoned professionals hit new milestones, she thrives on unlocking potential and driving results with warmth, strategy, and a little sparkle along the way.
Outside of work, Alex enjoys life with her husband and two daughters. As a family, they embrace all things beach life and recently added tennis to their list of shared passions.
Luxury is synonymous with beaches, and we have no shortage of either at the Coldwell Banker Vanguard Beaches office. Looking for a glorious oceanfront estate in one of the state’s most prestigious zip codes? Our certified Global Luxury agents can help you find the perfect home. Or perhaps you’re interested in a community that’s close to shopping, dining and outdoor experiences. Our agents are ready to help. The beaches of northeast Florida are as diverse as our residents; let our agents show you why we live where others vacation.